How to Set Up a YouTube Account

YouTube How-To

  • Start at www.youtube.com
  • If you are logged into an existing Gmail account, you will automatically appear logged in to a YouTube profile.
  • You can post videos as your existing profile, but it might be better to create a separate email address and profile for business purposes.  If you have an existing account for business purposes, consider linking this to your YouTube account as well.
  • To create a new account:
    • Go to YouTube.com
    • Click “Sign In” in the upper right hand corner
    • Log in with an existing account, or
    • Click “Create an Account” in the upper right hand corner.
      • Enter your personal information and click “Next Step”
      • Add a profile photo- consider using a company logo here.  Click “Next step.”
      • You have created your new Google account!
      • To log in with an existing account, enter your email and password, and click “Sign In”
      • All of the Gmail features are listed at the top of the page in a black bar.  Click “YouTube.”
      • Build your YouTube features!
        • After you are signed in, you will be taken to your YouTube homepage
        • The top provides the search bar and allows you to upload videos.  Consider starting with a commercial or video related to your business.  You can then post the link to the YouTube video to your website and other social media sites.
        • The left side bar identifies your account, your saved videos, your watched history, suggested videos, subscriptions, and social.
          • Subscriptions: You can subscribe to channels (kind of like “following” Pages on Facebook or users on Twitter) and will be notified of their channel updates.
            • To subscribe to channels, click the blue “Browse channels” link.
            • Below the sitewide search bar but above the channel icons, a “Search Channels” box will appear.  Type in some keywords and see what pops up!
            • Legal, lawyer, and law all produce a variety of subscriptions
            • Consider searching and subscribing by practice area as well
  • Social: This is a central hub for your Google +, Twitter, and Facebook accounts.
    • The Google + that is linked in to your Gmail address will automatically connect to Social.
    • If you have business Facebook and/or Twitter accounts, consider connecting them as well.  Avoid linking personal accounts- keep it professional!
    • Once you link your accounts, Social will consolidate all of the activity from your connected accounts.
    • The right sidebar presents featured channels, recommendations from YouTube for channels you may want to follow/subscribe to.
    • Don’t forget to peruse what is already on YouTube!  Check out the posts from your subscriptions, and make sure to comment or “Like” the videos you like.  These are great ways to interact with other attorneys and potential clients.
      • To add a comment, scroll to just beneath the video and the video’s “About” section.  There will be a Comment portion, including a comment box.  Simply type your comment into the box and click Post!
      • You can even Create a Video Response (click the link next to the Post button) if you would like.
        • Follow the prompts to upload a video, or choose a video that you have already uploaded.
        • This can be a great visual!
        • Remember, always keep it professional!
  • To “Like” a video, simply click the Thumbs Up icon beneath the video title!
  • Additional settings
    • At the bottom of your screen, there will be “Language,” “Country,” “Safety,” and “Help” options.
    • Language: This changes the language in which YOU view YouTube.  This does not change text entered by other users.  Note: This only changes your personal interface; other users will not be able to see text that you enter in a different language.
    • Country: This filters videos, only showing videos posted from countries that you select.  The default setting is “Worldwide.”
    • Safety: Turning on Safety Mode blocks videos that may contain inappropriate content.  It is not guaranteed to block out all objectionable videos, but will eliminate most of them.
    • Help: Where you should turn for your future questions!
    • Posting to other sites
      • 1. You can copy the link in your internet browser and post to another website
      • 2. Beneath the video title, there is an options bar.  The default option is “About.”  Click “Share.”  A shorter URL will appear, as will buttons for other social media sites.  Choosing one of these buttons will automatically share the link to your social media profiles.
      • Get out there and get posting!