How to Set Up a Twitter Account

Twitter How-To

  1. If you currently have a Twitter profile, I recommend creating a second Twitter account for business-related purposes only.
  2. If you prefer to keep one account, then consider changing the Twitter handle (username) to something with your name and “attorney,” “lawyer,” or “esquire” in it in order for other Twitter users to recognize that you are an attorney.

3.   For example, if your current Twitter handle is @JohnSmith, consider changing it to @JohnSmithLaw or @JohnSmithEsq.

 

 

 

4.  To change your Twitter handle, log in to your account at twitter.com.

i.      In the upper left corner, click the wheel icon.  It is located between the search bar and the blue box with a feather quill.

ii.      Select “Settings” from the drop down menu.

iii.      Alter your username and click “Save Changes” at the bottom of the screen.

  1. Create a Twitter account
    1. Go to www.twitter.com
    2. Enter your full name, email, and password and click the yellow “Sign up for Twitter” button
    3. Join Twitter today.

i.      Verify your name, email, and password are correct

ii.      Choose your username

  1. This is your Twitter “handle.”
  2. You will be on Twitter as @username- that is how other users can find you in a search and tag you in posts.  Your own posts will appear as @username “post content”
  3. For business purposes, consider choosing a username that mirrors your business name, such as @SmithLawOffices.
  4. You can also add a location, such as @SmithLawOffices_CA

iii.      Once you have entered all the required information, click “Create my account”

  1. Welcome Page

i.      Watch the 90 second starter video if you would like- it will give you some basic information about the next steps for building your account!

ii.      Once you have watched the video, click the blue “Next” button in the top right hand corner of the page

  1. Build your stream
    1. Twitter will recommend individuals for you to follow.  You don’t have to follow anyone they suggest- remember, this is a business page, so make sure your followers reflect the nature of what you do and the professional image you wish to present
    2. Search for individuals or businesses in the search bar.

i.      For example, type in “legal.”  The top Twitter results will pop up.  Consider following Reuters Legal.  Their Tweets will appear on your homepage, and you can retweet their legal news to your own followers (more on retweeting in a bit)

ii.      Typing in “lawyer” will bring up all kinds of results- people, businesses, news services, informational accounts… Clicking on the bolded full name will take you to their profile, so you can see what kind of content they post.  This way you’ll know if they’re someone you want to follow.

  1. Twitter requires you to follow 5 accounts before you can move on to the next step.  Take all the time you need to find accounts that are interesting and suitable for your business purposes!  If you have colleagues that are on Twitter, consider following them by typing their @username into the search bar.

i.      Once you have followed 5 accounts, a blue “Next” button will appear.

  1. Choose a category and follow 5 more accounts.  Once again, you can search for keywords or individual accounts.  Change the category by selecting the appropriate icon at the bottom of the screen.

i.      Once you have followed 5 more accounts, a blue “Next” button will appear.

  1. Sharing
    1. You can search for friends by name, search your email contacts, or search the contacts of your Yahoo, Hotmail, and AOL accounts.  This is way to notify friends, colleagues, and other business contacts that you are now on Twitter.
    2. If you prefer to skip this step, click the “Skip >>” button located in the upper right corner of the screen.
    3. Personal information
      1. Choose a profile picture

i.      You will have three photographic choices: profile picture, header photo, and page background image.

ii.      The downside to choosing a profile and header photo is that the profile photo is automatically located in the middle of the header photo.  This is disadvantageous for using a logo for the header photo because it will be partially obstructed by the profile picture.  Consider using a logo as your profile picture and leaving the header photo blank

  1. Location
  2. Bio

i.      Describe your business!

  1. Website

i.      Promote your company website

  1. You can click “Skip>>” in the upper right of the screen if you want to postpone completing this information
  2. Click the blue “Next” button
  3. At this stage, your account has been set up.  Check your email and click on the confirmation link to complete this stage.
    1. Twitter will automatically take you to your timeline, where you will see posts from the 10 individuals you are currently following.  The most recent posts are at the top.
    2. If you want to reply to a post, click on the post and the words “Reply, retweet, favorite” will appear

i.      Reply: reply directly to the author of the post.

ii.      Retweet: essentially a copy and paste function that will share the Tweet with your followers

iii.      Favorite: highlight the Tweet as one of your personal favorites

  1. To create a new post, click on the blue square at the top right of the screen.

i.      Type your post

ii.      To tag other Twitter users, type @username

iii.      To add photos, click the camera icon

iv.      The rounded balloon icon next to the camera icon will add your location

v.      You are limited to 140 characters per Tweet- keep it short and sweet!

vi.      Click “Tweet”

vii.      Voila! You have shared a Tweet with your followers.

  1. Settings
    1.  Click the wheel icon between the search bar and the blue “new post” button.
    2. Choose “Edit Profile” (the first option) from the drop down menu

i.      Photo: your profile photo.  It appears next to your Tweets

ii.      Header: a larger photo that appears behind your personal information when Twitter users visit your profile page

iii.      Make sure to add a website, bio, and location if you haven’t done so already!

iv.      Link to Facebook

  1. If you have a Facebook profile or page that you would like to use for business purposes, you can log in to Facebook and all of your Tweets will automatically post to your Facebook profile or page.
  2. This is a great way to have a consistent message across all of your social media sites!
  3. The left sidebar provides all of your settings options.
  4. Account

i.      This is where you can change your username

ii.      If you enter an email here, then other users can find you by entering your email address in the search bar.  Consider enabling this feature for business purposes

iii.      Tweet location: you can set your Tweets to post with your location.  You can manage this feature before posting each tweet.  Consider the level of security you want before enabling this feature.

iv.      Tweet privacy: selecting “Protect my Tweets” blocks individuals who are not following you from seeing your Tweets.  While this is ideal for a personal profile, enabling this feature on a business profile might alienate potential clients.

  1. Email notifications

i.      Activity related to you and your Tweets

  1. Choose the options that you prefer- make sure you keep in mind that this is a work-related account, and it is important to monitor who is talking about you and following your account.  Increasing the level of notifications you receive will let you track activity and interact with followers.

ii.      Activity from your network

  1. Top Tweets and Stories
    1. This feature sends a digest of the top items from the day/week.  This can be a useful feature for your business, as it allows you to see what people are talking about and tailor your own Tweets accordingly.
    2. Updates about activity from my Twitter network
      1. Once again, this can be very beneficial- you can track Twitter activity and see what’s hot in the world of law!
  2. Design

i.      This allows you to choose your background.  Everyone that visits your page will see the background.

ii.      Select a premade theme, or

iii.      Customize your own

  1. Clicking on “Change background” will allow you to upload your own photo
  2. You can also edit the existing background color if you would like

iv.      Click “Save Changes” to update the theme

  1. Apps

i.      If you choose to link Facebook to your account, this is where you can manage the relationship between the two sites

  1. Widgets

i.      This feature allows you to add any public Twitter timeline to your website.

ii.      Follow the steps given if you wish to add your new Twitter timeline to your website!

iii.      Click “Create widget”

  1. Top-of-the-page Options
    1. Home

i.      This will take you to your timeline- no one else can see this page, it is composed of the individuals that YOU follow

ii.      You can compose a new Tweet

iii.      Follow other accounts

iv.      View Twitter trends

v.      All from this screen!

  1. @Connect

i.      Once other accounts start to mention you by username or follow your account, you can turn to this page for a collection of every instance where someone has mentioned you!

  1. #Discover

i.      The “hashtag” is an important Twitter function.  By using a hashtag, the topic or word is tagged on Twitter.  You can search hashtags to see what is trending and what people are talking about.  Simply add #[word or phrase] in your post to use a hashtag.

ii.      For example, you could post an article about new wage and hour laws, and at the end write “#employmentlaw”

iii.      The discover page will update you with current Tweets based on your followers, who you are following, and your posts.  This can be a great way to find new followers and keep up with the most relevant information, without having to sort through your timeline.

  1. Me

i.      Clicking on this link takes you to your homepage as viewed by other Twitter users

ii.      On the left side, you can look at your Tweets, who you are following, and your Followers, as well as any favorites you’ve marked

iii.      Lists

  1. You can categorize followers into lists.
  2. No one can see who is on what list except for you- consider it to be a personal and private sorting system.
  3. For example, you could make a “Co-Worker” list or a “Past Client” list.

 

Tweet often and enjoy your new Twitter account!