How to Set Up a Facebook Account

  1. Facebook Profile
    1. If you currently have a Facebook profile, you can use your current profile to set up a Facebook Page for your business.  However, the profile and Page will be linked, and I suggest making a separate profile with a separate email and name for business purposes.
    2. Either way, this is something to consider now and decide on in a few steps, so continue reading!
  2. Creating a Business Page
    1. If you are currently logged in to a Facebook account, log out of your account.
    2. Go to www.facebook.com

i.      Below the “Sign Up” information, click “Create a Page for a celebrity, band, or business.”

ii.      Choose “Local Business or Place”

iii.      Choose a category from the drop-down menu.  “Local business” and “Professional Services” are two applicable options.

iv.      Enter the required information and click the blue “Get Started” button.

  1. Create a Facebook Account

i.      You can opt to create a Facebook account or use an existing account to author the Page.  Consider creating a separate business-oriented Facebook profile.

ii.      If you want to use an existing account, then click the blue “I already have a Facebook account” under the “Create a Facebook Account” header.

  1. Enter your existing account information and click “Log In.”
  2. After you log in, you will be prompted to set up your new page.

iii.      If you want to create a new account, enter your information and click “Sign Up Now!”

  1. Consider using a work-related email for the signup.
  2. Check your email after signing up for the account.  You will need to follow the confirmation link in the email to complete set up of your account.
  3. You will then be prompted to set up your new page.
  4. Setting up your new page

i.      Note: you will always be able to access this information and update or change it as much as you want.  It is a good idea to start with the basic pieces of a Facebook page and build on it, so that potential clients can start finding you right away!

ii.      Upload a Profile Picture

  1. You will have a profile picture, a small square photo, and a cover photo, a banner at the top of the page.
  2. Consider using a photo of yourself for the profile picture.
  3. A logo is also appropriate.
  4. Once you have uploaded the photo, click “Save Photo.”

iii.      About

  1. Enter your business information.
  2. Make sure to enter your website!
  3. If you have other social media sites you want to post to your page, click “Add Another Site” and continue adding links.
  4. Will this Page represent a real establishment, business or venue?
    1. Click Yes!
    2. Click “Save Info.”

iv.      Facebook Web Address

  1. You can choose a unique Facebook address to make it easier for people to find your Page.
  2. Note: This CANNOT be changed later.  If you are not certain if you would like to take advantage of this feature, click “Skip.”
  3. If you would like to set an address, use the suggestion or type in your own.  Click “Set Address.”

v.      Enable Ads.

  1. Facebook, like other social media sites, allows you to run ad campaigns.
  2. Enabling ads at this stage requires entering a funding source.  If you would like to postpone this, click “Skip.”
  3. To enable ads, click “Enable Ads.”
  4. Admin Panel

i.      After you complete the basic set-up of your new page, Facebook will take you to the Admin Panel.

ii.      Note that at the top of the page, there is a blue bar that appears and states “You are posting, commenting, and liking as [Page Name]- Change to [Profile Name].

iii.      Like your page!  Be the first one to get the Facebook ball rolling.

iv.      Post on your timeline!  A good initial post is a welcome message or general statement that your business is glad to be on Facebook.  Consider including an invitation to like the page and a link to your website.

v.      The Admin Panel tracks the statistics about your page and condenses your messages and notifications into one location.  Whenever you visit your page as your [Page Name], the Admin Panel will appear.

  1. New Likes
    1. This is a very important box on the panel, as it allows you to invite individuals to like your page.
    2. If you are connected to a preexisting personal Facebook account, consider clicking “Invite Friends.”
    3. You can also share the page with your email contacts (Click “Invite Email Contacts”) and on your own timeline by clicking “Share Page”.
    4. Settings

i.      To the right of the [Page Name] and Like button, there is a wheel symbol.  The drop down menu offers you the ability to share the page, create ads, and learn about Facebook privacy policies.

ii.      To edit the page, scroll to the top of the page.  There will be “Edit Page,” “Build Audience,” “Help,” and “Hide” buttons.  Click “Edit Page.”

  1. Update Info
    1. This allows you to change the category, username, change the business name, alter the address, and modify the page description.
    2. You can add websites and email contact addresses here as well.
    3. Manage permissions
      1. This controls the privacy settings for your page.
      2. Your personal preferences will determine how you modify the settings on this page.
      3. For business purposes, remember that higher visibility is better!
      4. For posting ability, you might want to consider restricting photo and video posting but allow anyone to post- this allows potential clients to post questions and allows present and past clients to post recommendations.
      5. Post privacy gating: Turning this feature on turns on the “Audience Selector.”  You will be able to determine the audience for each of your posts on the Page timeline (for example, you can select one post to be seen by the public and the next post to only be seen by your friends or those that like the page).  The choice is up to you, and remember, if your initial settings aren’t working out, you can always return to this page and modify them!
      6. Admin roles
        1. Add additional admins to the page (business partners, marketing directors, etc.).
        2. These individuals will be able to modify the site and post as [Page Name].
        3. You can always remove administrators if needed.
        4. Clicking on the blue “Manager” under the name will show other titles that Page admins can have.  Selecting the role will bring up a description under the role, informing you how much control and access that individual will have.
        5. Manage notifications
          1. I recommend leaving all these boxes checked.
          2. Similar Page Suggestions: consider this free marketing, courtesy of Facebook!
          3. Email and Onsite Notifications: Leaving these on allows you to track the activity on your Page.  Because you will be notified when people post on the Page or about the Page, you will be able to quickly interact with those individuals and manage Page activity.
  2. To access your page, click the “facebook” in the upper right hand corner of the screen.  This will take you to your timeline.  In the left sidebar, there will be a “PAGES” section.  Click on your page name and you will be taken to your Page and Admin Panel.
    1. Make sure that you are posting as [Page Name]!  Facebook will remind you of your current identity at the top of the page.
  3. Other Page Edits
    1. Profile Picture

i.      Hover over the current profile picture and click on the “Edit Profile Picture” button that appears.

  1. Cover Photo

i.      This is a banner photo that will be displayed at the top of the page.  If you don’t want to use your logo in this location, consider something with an appropriate legal motif.

ii.      Above the “Like” button on the right hand side of the page, click “Add a Cover Photo.”  Once you add a cover photo, that button will change to “Edit Cover Photo.”

  1. Privacy settings
    1. These instructions apply for all profile types.  If you have set up your Page to be linked to your personal profile, I recommend stricter privacy settings on your personal page.  If you have created a new, business-only profile, I recommend that you keep personal information more visible.
    2. Name change

i.      Go to your personal page and click on the wheel icon in the upper right hand corner and choose “Account Settings” from the drop-down menu

ii.      On the right side, choose the “edit” option next to name.

iii.      Alter your account name.  Options include using your middle name as your last name, using a last initial instead of a full last name, or using a nickname or maiden name.

iv.      Reenter your password and click “save changes”

  1. Privacy settings

i.      Go to your personal page and click the wheel icon in the upper right hand corner.  This time, choose “Privacy Settings” from the dropdown menu

ii.      This page allows you to control who sees what.

iii.      Who can see my stuff?

  1. Who can see your future posts?
    1. Personal: Click edit and adjust accordingly.  For your personal page, it is a good idea to make this as restricted as possible, especially for those individuals who are not your “Friends.”
    2. Business: If you plan on using your profile timeline to share links and advertise your Page, consider making this open to the Public.  Everyone will be able to see your profile posts, even those individuals you are not Friends with, so be wary of posting non-work related items with this setting.
    3. Review all your posts and things you’re tagged in.
      1. This limits the ability of individuals to “tag” you in posts and photos.
      2. Turning Activity Review on means that you will have to approve the “tag” before it appears on your profile.  It doesn’t block individuals from tagging you, so other attorneys can still tag you as a recommendation or endorsement.
      3. Without Activity Review, any tags will automatically appear on your profile.
      4. Limit the audience for posts you’ve shared with friends of friends or Public?
        1. This feature limits old posts.
        2. Limiting old posts will change the audience from Public or friends of friends to just current Friends.
        3. Even if your current privacy settings are limited, limiting old posts adds extra security.
        4. If you’ve created a new profile, you will not have any old posts.

iv.      Who can look me up?

  1. Who can look you up using the email address or phone number provided?
    1. This applies to people who can’t already see your email and phone number.
    2. For your business profile, this kind of lookup function as a Public feature could be useful, especially if you link your business profile to your business phone number and email address.
    3. For a personal profile, considering limiting this to “Friends.”
    4. Who can look up your timeline by name?
      1. This relates to the ability to search for your profile on Facebook.
      2. Just like phone number lookup, you want to restrict this to “Friends” for your personal profile.  This limits the amount of information that potential clients can see, as information in a personal situation may not be appropriate for a professional situation.
      3. For business purposes, it is a good idea to set this to “Public.”  You never know what potential clients are out there looking for you!
      4.  Do you want other search engines to link to your timeline?
        1. Turning this feature “On” means that, if someone enters your name into a search engine, your personal Facebook profile will be one of the search results.
        2. For business purposes, this is a great feature.  However, for your personal Facebook profile, turning off this feature will direct clients to your business profile and keep your personal profile private.
    5. Additional Privacy Options

i.      Go to your profile page.

ii.      Click on the lock icon in the upper right hand corner, next to your display name and the word “home.”

iii.      The drop-down menu is a new feature on Facebook called Privacy Shortcuts.

  1. Who can see my stuff?
    1. Click the ∨ icon.
    2. These settings mirror the instructions above.  You can easily alter who can see your posts, activity log settings, and timeline appearance from this window.
    3. Who can contact me?
      1. Click the ∨ icon.
      2. Whose messages do I want filtered into my Inbox?

i.      Basic Filtering- this permits individuals who are not your Friends to message you.  For personal purposes, it is higher security to select “strict filtering,” restricting incoming message capabilities to only those individuals who are your Friends.

  1. How do I stop someone from bothering me?
    1. This function permits you to block individuals.
    2. Blocking someone will defriend them, prevent them from starting conversations with you, and prevent them from seeing things you post on your timeline.
    3. The blocked individual will not be able request your friendship until you remove them from the blocked list.
    4. To manage your blocked users, click “View All Blocked Users.”  You will be able to remove people from the blocked list.

Congratulations!  You are the proud owner of a Facebook Page.  Make sure to post regularly and share the news of your new site!